10%   Read
When you BELIEVE, you ACCEPT
20%   Hear
30%   See
50%   See & Hear
70%   Discuss
80%   Experience
From the beginning of time, knowledge sharing has been the means by which cultures and societies have preserved and celebrated their memories, passed on their values and belief systems, entertained, instructed and reported. Long before there were written records, knowledge was shared through the oral tradition. It puts information into an emotional context, and research indicates that emotions play an essential role in both memory and motivation. Besides improving conceptual skills, it improves listening skills, analytical skills, verbalization skills, imagination skills, visualization skills and also increases attention span.

The very fact that learning any new concept becomes easier when it is linked to a audio-visual lead to the ideation of the International Management Film Festival. The festival promotes intercultural dialogue and collective work through the production of video documentaries. It believes that a participatory approach in conceptualizing, developing and disseminating films, is instrumental in deconstructing the articulations of images and messages conveyed by mass media and supports people in the critical analysis of their work, environment and lives. Besides the learning theories in vogue today, an International Management Film Festival fulfils the following objective i.e PLAI (Promoting Learning through Active Interaction)
1) How People Learn: Introduction to Learning Theory
In this version, the main themes of the course is introduced. Interviews and classroom footage illustrate why learning theory is at the core of good classroom instruction and demonstrate the broad spectrum of theoretical knowledge available for use in classroom practice
2) Learning As We Grow: Development and Learning
This theory examines the concept of readiness for learning and illustrates how developmental pathways — including physical, cognitive, and linguistic — all play a part in an individual’s learning.
3) Building on What We Know: Cognitive Processing
This program covers how prior knowledge, expectations, context, and practice affect processing by using past information and making connections.
4) Different Kinds of Smart: Multiple Intelligences
This theory delves into the area of multiple intelligences, describing how people have learning skills that differ in significant ways.
5) Feelings Count: Emotions and Learning
This version introduces ways to create an emotionally safe environment to foster learning and to deal effectively with emotions and conflicts that can be obstacles.
6) The Classroom Mosaic: Culture and Learning
This theory discusses how culturally responsive teaching enables individuals to create connections, access prior knowledge and experience, and develop competence.
7) Learning From Others: Learning in a Social Context
This theory explores how learning relies on communication and interaction with others as communities of learners.
8) Watch It, Do It, Know It: Cognitive Apprenticeship
This program demonstrates how mentors help their mentees develop expertise and accomplish complex tasks by modeling, assisted performance, scaffolding, coaching, and feedback.
9) Thinking About Thinking: Metacognition
This program explores how thinking about thinking helps individuals better manage their own learning and learn difficult concepts deeply.
10) How We Organize Knowledge: The Structure of the Disciplines
This program covers the ways in which the organization of knowledge and understanding can influence learning. We put in place a structure of the disciplines.
11) Lessons for Life: Learning and Transfer
This program describes what conditions are needed for knowledge and skills learned in one context to be retrieved and applied to a novel situation, and how different teaching strategies can increase the possibilities for transfer.
12) Expectations for Success: Motivation and Learning
Mentors can enhance their prodigy’s motivation by encouraging them to be thoughtfully and critically engaged in the learning process, by supporting their drive for mastery and understanding, and by helping them become self-confident.
Pulling It All Together: Creating Classrooms and Schools That Support Learning
This theory discusses how educational institutions can be organized for powerful learning through a coherent, connected approach to teaching and learning that is reinforced and supported by structural features.